Law Firm Website Headshots: Make Every Attorney Bio Match
The short answer: pick one background and one dress code for everyone at the firm, and make sure every attorney's photo uses them. Consistency matters more than any single perfect photo.
Your 'Our Attorneys' page is one of the most visited pages on a law firm website. When the photos match, the firm looks established and careful. When they don't, it can look like the firm is still being put together.
Here's how to get a matching set, and keep it matching as the firm changes.
What each attorney's photo can look like
Made with Headshotsly from a casual selfie. Each attorney uploads their own selfie and picks the firm's style, so the page matches.
Decide the firm's photo style
Three choices cover almost everything. Make them once and write them down.
- Background: a law office with books feels classic; clean gray or light blue studio looks modern and prints well; a modern office suits newer firms.
- Dress code: suit and tie for everyone is the most common; some firms choose suits without ties or blazers.
- Framing: chest up, face centered, looking at the camera, the same for every bio.
Partners, associates and staff
Most firms keep the same background for everyone and let the outfit vary a little: partners and associates in suits, paralegals and office staff in blazers or smart shirts. The shared background is what makes the page feel like one firm.
Why photo days fall short
Getting every attorney into one room on one day is hard: court dates, client meetings, remote colleagues. Someone always misses it, and every new hire starts a new mismatch.
A style anyone can match on their own schedule solves that. New associates can have a matching photo in their first week.
Getting the whole firm matching from selfies
With Headshotsly each person uploads one selfie and picks the firm's outfit and background. The photo is made from their own selfie and keeps their face as it is, so clients meet the lawyer they saw online.
To invite everyone with one link and see all the photos in one place, you need a team account. The Small Team plan covers the owner plus up to 3 people; the Professional plan has no member limit. A single lawyer can also just buy the one-time pack.
A group photo without the group
For the About page or a press release, a team account can combine individual headshots into one group photo in an office lobby, a conference room or a studio. Nobody has to clear their calendar.
Photos for the rest of the website
Bios need headshots, but practice area pages, articles and the About page need something else: photos of attorneys at work. They make the firm feel real without stock photos of gavels.
- An attorney at their desk, for practice area pages
- Meeting a client, for 'how we work' sections
- On the courthouse steps, for litigation pages
- A team meeting, for the About and careers pages
Keep it up to date
Add the headshot to every new hire's first-week checklist, keep the style written down, and ask people to update their photo when their look changes.
- One shared note with the chosen background, outfit and framing
- Headshot in the first-week checklist for new attorneys and staff
- Replace a photo when someone's look changes
- Use the same photo on the bio, directories and LinkedIn
Before you publish
Have each attorney approve their own photo. It should be a true, recent likeness. Directories and bar profiles can have their own photo rules, so check the ones your firm uses.
For a single lawyer, 5 photos in 4K cost $0.99, one time. Team plans are on the teams and pricing pages.
Frequently Asked Questions
Related Pages
Try the firm's style on yourself first
Make your own lawyer headshot from one selfie. If it looks right, bring the rest of the firm.